From: From toilet to table: value-tailored messages influence emotional responses to wastewater products
| Predictors | Plant pot | Table top | ||||||
|---|---|---|---|---|---|---|---|---|
| β | t | R2 | Δ R2 | β | t | R2 | Δ R2 | |
| Step 1 | .02a | .02a | .02 | .02 | ||||
| Biospheric values | .01 | .16 | .07 | 1.21 | ||||
| Hedonic values | .13* | 2.33 | .11 | 1.94 | ||||
| Framing | .07 | 1.27 | .05 | .82 | ||||
| Step 2 | .03 | .01 | .03 | .01 | ||||
| Biospheric values | .01 | .23 | .07 | 1.26 | ||||
| Hedonic values | .14* | 2.39 | .11 | 1.96 | ||||
| Framing | .07 | 1.26 | .05 | .81 | ||||
| Biospheric values*Framing | .07 | 1.27 | .07 | 1.24 | ||||
| Hedonic values*Framing | .01 | .22 | − .004 | − .07 | ||||